Nutrition education starts at home.

Many parents grew up with food rules and diet-culture beliefs they were taught long before they had a reason to question them. Those ideas can shape what we pass on to children, even with the best intentions. Parents deserve help making sense of that information, along with reassurance about what they’re already doing well.

Why I’m building FuelFriend

I’m Rose Hall. I grew up in sport and competed in college, but learning how to fuel myself was never given the same attention as learning how to train. I carried habits and fears around food from childhood into college athletics and beyond, and I’ve spent much of my adult life trying to unlearn them.

I was training to run Boston in under three hours. Eight weeks before the race, I developed a stress fracture in my femur. I thought I was training well. I hadn’t recognized how much those old beliefs still shaped my eating, or how my fueling needed to change with my training.

My parents wanted the best for me. They didn’t know what they didn’t know. I wish learning to fuel myself had been part of learning to play sport.

Children’s nutrition needs change as they grow. Working directly with a nutrition professional can give families valuable guidance tailored to their child. Parents also need education they can turn to day to day, whether they’re packing a school lunch, fitting a snack between class and practice or supporting a child who competes seriously.

That’s why I’m building FuelFriend: to make nutrition education easier to access and use in everyday family life. With Freddie as a guide, I want to help parents understand what their children need, find practical meal and snack ideas, and feel more comfortable talking about food and bodies.

Feeding a family shouldn’t feel like a test.

I can’t go back and change what I learned growing up. But I want to help families get that education earlier, so children can grow up understanding how food supports them in whatever they love to do.

Rose